13 Great Tools for Social Selling, Productivity, and More

If you are looking: to reduce email for social insights to be more productive for new social selling tools for ways to connect and stay connected to manage your sales process and funnel better then one or more of the following may be just what you need. A few months ago I wrote a post […]

Expert Advice On How To Prove Social Media ROI

Proving social media ROI is what anyone using social media for business should think about. Here’s an online panel on proving social ROI. Source: blog.hootsuite.com Le ROI est une formule mathématique qui s’exprime par (Chiffre d’affaire – investissement)/investissement Tous le reste (nombre de fan, de clic, de mention, …. ne sont que des éléments intermédiaires […]

Nate Elliott’s Blog

Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage with branded social content very often. Source: blogs.forrester.com Voilà qui doit donner à réfléchir : “People don’t engage with branded social content very often.“

HubSpot CEO Discusses Inbound Vs Content Marketing and the Future of Digital

HubSpot CEO Brian Halligan discusses content vs. inbound marketing, “remarkable content”, and more as he looks at the future of digital marketing… Source: www.thesaleslion.com Se remettre en question et revenir sur ses prédictions, accepter de dire qu’on s’est trompé… voilà un article particulièrement inspirant (pas dans le sens predictif, juste par rapport aux réponses nobullshit)