Twitter : réaliser un reporting et repérer les influenceurs avec Tweet Binder

Sur Internet, de nombreux outils permettent aux community managers de réaliser ses reportings. Certaines analyses sont récurrentes. On pense aux analyses mensuelles pour mesurer la portée de ses actions et l’évolution des performances dans le temps. Mais dans certains cas, une analyse plus ponctuelle s’impose, pour mesurer l’impact d’une campagne… Source: www.blogdumoderateur.com

Being a Better Online Reader – The New Yorker

Soon after Maryanne Wolf published “Proust and the Squid,” a history of the science and the development of the reading brain from antiquity to the twenty-first century, she began to receive letters from readers. Hundreds of them. While the backgrounds of the writers varied, a theme began to emerge: the more reading moved online, the less students seemed to understand. There were the architects who wrote to her about students who relied so heavily on ready digital information that they were unprepared to address basic problems onsite. There were the neurosurgeons who worried about the “cut-and-paste chart mentality” that their students exhibited, missing crucial details because they failed to delve deeply enough into any one case. And there were, of course, the English teachers who lamented that no one wanted to read Henry James anymore. As the letters continued to pour in, Wolf experienced a growing realization: in the seven years it had taken her to research and write her account, reading had changed profoundly—and the ramifications could be felt far beyond English departments and libraries. She called the rude awakening her “Rip van Winkle moment,” and decided that it was important enough to warrant another book. What was going on with these students and professionals? Was the digital format to blame for their superficial approaches, or was something else at work?

Source: www.newyorker.com

 La lecture sur un ecran de tablette ou liseuse vs un bouquin imprimé sur papier semble avoir un impact non négligeable sur la façon de lire et sur ce que l’on retient de sa lecture.

5 LinkedIn Social Selling Lessons

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic. LinkedIn is one of the biggest tools in the social-selling tool box to help teams achieve this differential. Sometimes we just need to ‘think

Source: marketingthink.com

What to Learn from the Man Who Managed Reddit’s Community of Millions

Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.
Given the sheer volume, you’d expect the community team to be huge, but it’s still in the single digits. You’d expect a sophisticated big data machine. What you’d find is a human approach that relies more on intuition than numbers. And yet, the millions of people who post, observe, and return day after day have enshrined it as a sacred part of their lives.
How can you make your company’s community feel so connected? Heard? Engaged? In this exclusive First Round Review interview, Reddit’s General Manager and former Community Manager Erik Martin shatters assumptions and talks about how to win by making community management more about the heart than the mind.

Source: firstround.com